Sunday, December 31, 2017

Discover Blogging: Episode 4 | Google Blogger Review


We discussed in episode 3: Popular Content Management Systems (CMS) that a CMS is a major part of a blogging platform to publish your blog and listed the most popular ones. While talking about the ease of creating and maintaining a blog, any discussion is incomplete without Google Blogger. Blogger is fundamentally a blogging platform unlike other Content Management Systems (CMSs) which can be used for varied purposes like creating a website, online shop, etc. And it is one of the most popular blogging platform. Since Google doesn’t release any statistics around its market penetration, so its position among the top blogging platforms is not known. Nevertheless, it has its big plus points.

Saturday, December 30, 2017

Discover Blogging Episode 3 | Popular Content Management Systems (CMS)

In episode 2: Leveraging Internet, we discussed that blogging helps people to build online presence, their own space enabling them to present their talents, skills, hobbies, businesses, help others, broadcast their message, blog for income and many more things. A Content Management System (CMS) is a major part of a blogging platform to publish your blog. A blog is focused on digital content. A CMS system is an application software, allowing creation, modification and organization of digital content. So a CMS system helps in creating and maintaining websites and blogs. There are many web-­publishing applications which can be used as CMS systems and the most popular ones are: WordPress, Joomla and Drupal. In fact, the most widely used is WordPress.

Friday, December 29, 2017

Discover Blogging Episode 2 | Leveraging internet


Episode 1 dealt with the basic questions like: What is a Blog? and "What are different kinds of Blogs?" Blogging (and Blog marketing) is not a new area anymore and evolving fast. Blogging helps people to build online presence, their own space enabling them to present their talents, skills, hobbies, businesses, help others, broadcast their message, blog for income and many more things. The list is endless…

Internet penetration and technology

According to many sources, internet has penetrated to more than 3 billion people. This is huge and mind blowing! While I am writing it or you are reading it, there are hundreds of million people online and when we are talking about such huge number of people, there is definitely a point (and business case) to leverage internet.

Thursday, December 28, 2017

Discover Blogging: Episode 1 | What is a Blog?

The questions ‘What is a Blog?’ and ‘Difference between Blog and Website?’ bring us to the starting point of what this website is all about.

It’s a space for the creative you, where you will learn the basics and get the know-how to create a blog (or website) step-wise-step. If you are ready, you may even jump to How to start a blog? Without wasting any more time further, let us just jump into action and start with the basics…

Wednesday, December 27, 2017

Choose a Niche [Part 3]: The Final Step


Let me start with a quick recap of the previous 2 parts of this mini-series (Go back to Choose a Niche Part 2: Explore Topics). Experts advice to follow a focused approach for your new blog (or website) around one topic (your niche). It helps you in finding your audience and growing your blog without difficulty. But choosing your niche is a tricky but very important part of your online brand and efforts. We followed a quick exercise for exploring potential niches. Here I am going to discuss one more aspect of a right niche.

Thursday, December 21, 2017

Choose a Niche [Part 2]: Explore topics

In first part of the 'Choose a Niche' mini-series, I favoured for a focused approach for your new blog (or website) so that all your content is around one topic. I listed a few popular topics in 'Food for Thought' section to help you in choosing your topic or niche. That's in no way is an exhaustive list and you may need to explore many many topics before you find yours. Coming straight to the point, you can start your exploration at StumbleUpon:


StumbleUpon is a discovery engine which allows its users to find and rate web-content using the principles of peer-sourcing and social-networking. I find the stories of internet start-ups interesting and exciting and if you share the same interest as me, here is the full story about StumbleUpon on Wikipedia.

Friday, December 1, 2017

Choose a Niche [Part 1]: Focused Approach

Small minds discuss people. Average minds discuss events. Great minds discuss ideas. 
-Eleanor Roosevelt

So you want to blog but wondering what it should be about! For some reason, many people start their blog as a kind of personal diary. They are posting about their personal life and daily stuff like morning walk, playing with their dog, outing for dinner, etc. This is one of the biggest categories of blogs and unfortunately this is also the category drawing least attention. People have their lives, their stuff, their chores to do and there is no reason why they should be interested in staying with and following such a blog unless it belongs to a celebrity, a social icon or a popular personality whose personal life interests a lot of people. If that's not the case with you, your blog adds to the noise and it goes entirely unnoticed.